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Another take at life

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The story: Autism is a concept well ingrained in film and literature. This ad is no exception in beautifully dealing with the disorder while showing an adorable father-son relationship. This ad hooks the audience till the end not revealing their brand until the end. It focuses on developing the story rather than the brand. It begins with a doctor declaring the child (Ashu) as autistic and that it can't be cured. His father, despite this shock, accepts and takes it up as a challenge to bring Ashu up giving him every opportunity and heeding to his every demand. He becomes not only a loving father to Ashu, but also a nurturing mother.   The real twist comes when he has to be admitted to a course, and the father needs money. It is in the very same moment, his company shuts down, and his boss who had assured to help him is unable to do so. Now what?? The end is worth watching. It shows how an ever optimistic and always smiling Atul takes up this la...
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Full Marks to the Ad

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I am hardly a morning person. Gaining senses after waking up is a big challenge for me and for easing the early hours, I usually put on some music channel with high volume awaking probably everyone living on my floor. Following the same routine one day, ironing clothes and keeping my ears attentive towards the TV, I heard an advertisement about marks on the face. In the very first few lines, it was evident where the ad was headed . The ad starts with a woman moping about her husband not noticing her. She has changed a number of things about her appearance, ranging from dresses to haircuts and yet the  doesn’t see anything different about her. She finally decides to do something, which is the most significant change in her life: Start using the ‘Bajaj NoMarks’ Cream. This cream has an Ayurvedic formula that shows results  from Day 1 and provides her a face without marks. The husband returns, watches his wife’s glowing skin … and… here is the catch. As is...
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Hope beyond the hills- A brand's promise

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While loads of sentimental advertisements cover the market, Samsung is yet again back with a noteworthy piece that will leave the viewers awestruck in its first view. Though this may be one of such clichéd advertisements, its varied approach is what makes it stand out.  The first scene of the advertisement unfolds with the typical Samsung ringtone from a typical Samsung phone, picked up by a girl in the shadow before being cut shot to another scene. On the other side of the call is a young employee, Amit, in a Samsung jacket ready to board the Samsung Van to reach the girl who has filed a complaint. Unlike other advertisements where the brand name is highlighted only in the final act, this ad engraves the brand name in the viewer’s mind right from the beginning. Amit is shown as a guy of commitment, ready to reach the complainant by the deadline of 7. He passes hilly terrains, mountains, rivers, hairpin bends and herds in his pursuit to reach the customer. He also tries to...
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