Hope beyond the hills- A brand's promise
While loads of sentimental advertisements cover the market, Samsung is yet again back with a noteworthy piece that will leave the viewers awestruck in its first view. Though this may be one of such clichéd advertisements, its varied approach is what makes it stand out. The first scene of the advertisement unfolds with the typical Samsung ringtone from a typical Samsung phone, picked up by a girl in the shadow before being cut shot to another scene. On the other side of the call is a young employee, Amit, in a Samsung jacket ready to board the Samsung Van to reach the girl who has filed a complaint. Unlike other advertisements where the brand name is highlighted only in the final act, this ad engraves the brand name in the viewer’s mind right from the beginning. Amit is shown as a guy of commitment, ready to reach the complainant by the deadline of 7. He passes hilly terrains, mountains, rivers, hairpin bends and herds in his pursuit to reach the customer. He also tries to...