ADShad

The story: Autism is a concept well ingrained in film and literature. This ad is no exception in beautifully dealing with the disorder while showing an adorable father-son relationship. This ad hooks the audience till the end not revealing their brand until the end. It focuses on developing the story rather than the brand. It begins with a doctor declaring the child (Ashu) as autistic and that it can't be cured. His father, despite this shock, accepts and takes it up as a challenge to bring Ashu up giving him every opportunity and heeding to his every demand. He becomes not only a loving father to Ashu, but also a nurturing mother.   The real twist comes when he has to be admitted to a course, and the father needs money. It is in the very same moment, his company shuts down, and his boss who had assured to help him is unable to do so. Now what?? The end is worth watching. It shows how an ever optimistic and always smiling Atul takes up this la...